Vamsi Kanuri

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Science and Technology

On Social Media and One in a Trillion Success

Vamsi Kanuri is an assistant professor of marketing in Notre Dame’s Mendoza College of Business. His areas of expertise include marketing analytics, digital marketing, and...

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Capitalizing on Sleep-Wake Cycle Can Drastically Increase Digital AD Profits from Social Media, Study Shows

Firms increasingly are investing their marketing dollars in social media — market research firms predict spending will reach $37 billion by 2020. However, increasing traffic and...

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