Capitalizing on Sleep-Wake Cycle Can Drastically Increase Digital AD Profits from Social Media, Study Shows

Firms increasingly are investing their marketing dollars in social media — market research firms predict spending will reach $37 billion by 2020.

However, increasing traffic and advertising revenue through strategic content scheduling is no easy task. A social media manager charged with posting 10 stories in one day with a budget to promote four of them can position the posts in more than 7 trillion ways. Most opt for a “spray and pray” approach, where they simply guess when a post will get the most attention.

So what is the answer for news outlets, music- and video-sharing websites and other ad-supported digital platforms that need a less expensive and time-consuming option but also rely on visitor engagement?

Read more here.

September 17, 2018

BusinessHealth and SocietyMarketingMendoza College of BusinessResearchVamsi Kanuri

Stay In Touch

Subscribe to our Newsletter


To receive the latest and featured content published to ThinkND, please provide your name and email. Free and open to all.

Name
This field is hidden when viewing the form
This field is hidden when viewing the form
What interests you?
Select your topics, and we'll curate relevant updates for your inbox.
Affiliation