Marketing
2021 Domer Dozen Honoree: Matt Conaghan ’15
Matt Conaghan ’15 was recognized as a 2021 Domer Dozen honoree for helping charities grow with the power of spare change. Conaghan spoke on campus at “My Path: Stories of...
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From the top: Effective customer analytics solutions need leadership advocacy
za.nd.edu/news/from-the-top-effective-customer-analytics-solutions-need-leadership-advocacy/ As firm investment in customer analytics solutions continues to grow, so too does the...
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Memoir in Progress
In this video, Cathy David, former Executive Vice President of Merchandising, Pier 1, and current ND Inspired Leadership Initiative fellow, shares insights and lessons about the...
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Love connection: Joint bank accounts prompt romantic partners to spend more wisely, study finds
Plagued by a splurging spouse? Open a joint bank account. New research from the University of Notre Dame shows that people who share money from a joint account are less likely to...
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On Social Media and One in a Trillion Success
Vamsi Kanuri is an assistant professor of marketing in Notre Dame’s Mendoza College of Business. His areas of expertise include marketing analytics, digital marketing, and...
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Capitalizing on Sleep-Wake Cycle Can Drastically Increase Digital AD Profits from Social Media, Study Shows
Firms increasingly are investing their marketing dollars in social media — market research firms predict spending will reach $37 billion by 2020. However, increasing traffic and...
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Meaningful Marketing: Putting People and Purpose at the Center of Brand Engagement
This talk was given at the Notre Dame Chief Marketing Officer Summit 2016. The speaker is Seth Farbman, Chief Marketing Officer at Spotify.
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