Study Shows Social Media an Effective Tool for Predicting Voting Outcomes

A new study reveals social media may highlight intergroup polarization of voter opinion more adequately than traditional polls when predicting election outcomes.

Researchers at the University of Notre Dame studied Colombia’s national referendum vote and initial rejection of a peace agreement to understand the influence of polarization and public sentiment. They also looked at how social media could be used to better evaluate public opinion and how it might be leveraged to impact election outcomes.

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